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This web page hedbergsearch.com had the following in the homepage, "With over 20 years of experience in recruiting, we leverage our processes, network and research." We saw that the website stated " To deliver precise, dedicated search in a timely manner." It also said " We search for the performers. We deliver talent that is on-target. We dont find a fit, we find the right fit. The most important decisions that business people make are not WHAT decisions, but WHO decisions. Jim Collins, Author of Good to Great. Our willingness to be uncompromisingly direct helps you hire smart." The header had executive search recruiters as the highest ranking optimized keyword. It is followed by executive search firms minneapolis, executive recruiters, and investment management recruiters which isn't as ranked as highly as executive search recruiters. The next words hedbergsearch.com used was investment management recruitment firms. asset management recruiters was included but could not be understood by search parsers.